April 15, 2025
Ensuring Business Continuity
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Whether due to weather, natural disasters, power outages, or human error, there are times when the internet goes out. When that happens, it can significantly limit your ability to conduct business.
To prevent costly downtime, we recommend wireless internet backup solutions. Having a redundant internet connection ensures that you have another way to keep your business connected when the unexpected happens.
Most organizations want to maintain operations despite unexpected events like outages. You want to be able to answer questions, take orders, process payments, conduct internal communications, and do all the other tasks necessary to operate.
It’s an unfortunate reality that customers are often not as forgiving as we would hope. If your internet goes down due to a storm and your service isn’t available, customers will likely be frustrated. They may not know about the storm. Even if they do, they may not understand how the internet works and still blame your business for their frustration.
Instead of having to explain outages after customers get frustrated, you can avoid interruptions with internet backup solutions. There is no way to completely prevent outages, but there are ways you can be prepared for them. Having a redundant internet connection, one that remains operational when your main connection goes down, is key to maintaining continuity.
There are multiple reasons to maintain a backup internet connection. Some of these include:
Internet outages can last anywhere from hours to days. In worst-case scenarios, such as after a natural disaster, outages can last for weeks as ISPs struggle to repair destroyed connections. Hopefully, you will never have to deal with something so extreme, but you can expect outages of some length in the future.
Having a backup internet connection will help you minimize downtime. A well-designed backup solution, such as a wireless internet backup connection, should begin operating as soon as your main connection goes down. Instead of hours or days of downtime, you should experience no downtime or just a few minutes of lost connection.
Customers won’t necessarily know about outages. Even if they know, they may not be very forgiving. The best option is to always be there when they expect you to be. An internet backup allows you to do just that.
It takes a long time to build customer confidence. Unfortunately, it only takes a short time to lose that confidence. That’s why businesses that want to maintain customer goodwill usually employ some form of internet backup.
Depending on the situation, it might be necessary for your employees to work remotely. For instance, if an event makes it difficult or impossible to work at the office. If you can maintain an internet connection, you can have employees access the company remotely so they can keep the business operational.
There is a small investment required to maintain a wireless internet backup. But it’s the kind of investment that can deliver long-term savings.
Business downtime costs money. How much money depends on a variety of factors, including the length of downtime, the dates that it occurs, and more. What is certain is that an outage will cost your business money.
Another cost of outages that might be difficult to quantify is the toll they take on customer goodwill. If customers can’t get what they need due to an outage, whether it’s products, services, or troubleshooting, they might not come back. Losing customers is never good for business.
The cost of an outage can only be truly calculated after the event has occurred. One thing is likely, though. That cost will probably be higher than the cost of maintaining a wireless backup.
Will a backup connection secure your sensitive data? It’s an important question. The answer is “Yes!”
As long as you get your internet backup connection from a reputable ISP like WOW! Business, you know that your security will be a priority. We can help you set up your connection using industry-standard security protocols so your sensitive data will be protected every time you use the connection.
There are two main types of backup internet solutions. The first is a wired internet connection from a different provider. It’s usually possible to get an additional internet connection from another ISP to your place of business. If your first provider has an outage, you can use the connection provided by the second ISP.
The problem with this solution is that it’s expensive. Whatever you are paying for your primary connection, you will likely have to pay something similar for a second connection from a different ISP. That’s a lot for a connection that you will barely use.
The second backup option is wireless internet. With this type of connection, you pay to have access to a wireless connection when you need it. The fee to maintain access is minimal. When you start using the connection, like if you have an outage, you only pay for the data you use during the outage. When you stop using the connection, you go back to paying only to maintain access.
Deliver the continuous business that your customers depend upon by talking to an expert about our business continuity solutions.
